The Eastern Cape is positioning itself at the forefront of the green economy as a growing public electric vehicle (EV) charging network creates new opportunities for women entrepreneurs, small businesses and rural communities. The Automotive Industry Development Centre Eastern Cape (AIDC-EC) has rolled out 15 public EV charging stations across the province, strategically located along key travel routes including the Coastal Route, Frontier Country Route and Karoo Heartland Route. Four of the 15 fast-charging stations are hosted by women entrepreneurs and property owners, providing them with a direct role in technology, infrastructure and sustainable tourism.
Among them is Lesley Ann Cola, owner of Tsitsikhaya Lodge and Spa in Tsitsikamma. Hosting an EV charger has brought additional travellers to her business, with some motorists staying for coffee, meals or overnight accommodation. She says the partnership has also placed her business at the centre of innovation and tourism in the area.
In Willowmore, Zaaymans Garage co-owner Jane Zaayman says the charging station has brought new customers to the town and demonstrated that women-led businesses in rural communities can successfully participate in innovative industries.
Meanwhile, in Graaff-Reinet, Cheryl Waddelow, operates the EV charging station at her Pick n’ Pay retail store. She says the charging station has positioned the store as a destination for motorists who have opted for electric vehicles. “It is great to be a part of the change our future is steering us in,” she said.
The initiative is helping to promote cleaner transport while stimulating local economic activity. Moreover, it is highlighting the important role women are playing in the emerging green economy. EV motorists stopping to charge their vehicles are also encouraged to spend time at nearby businesses, increasing foot traffic and creating opportunities for hospitality, retail and tourism enterprises.
The EV network demonstrates how green infrastructure can support both environmental sustainability and inclusive economic development, while opening new pathways for women and local businesses across the Eastern Cape.
